OOH for a limited Wonder Woman version of Batiste Dry Shampoo, featuring licensed content from Warner Brothers, 2021
Billboard campaign ZDĄŻYSZ (You got this!).
The product — Dry Shampoo Batiste — helps to revitalize a dully hair in no time. It is perfect for busy women, who want — or need — to maintain a good look, while often don't have enough time to wash, dry and style their hair. And they often find themselves waiting for their bus, running late... thus the idea of telling them they don't need to sacrifice their good look in order to be in time.
The ads were displayed in carefully picked locations, near busy city centers, main transportation hubs and on the buses/metro trains.
The ads were displayed in carefully picked locations, near busy city centers, main transportation hubs and on the buses/metro trains.
OOH campaign based on "yes, you can" global TV/print campaign (2017)
Model photo and pack shots: © Church and Dwight. Background: Adobe stock.
