Batiste, a leader among dry shampoos, introduced new line of styling products. Model photo: Adobe stock
Examples of season-oriented ads
I wanted to grab attention of women facing certain challenges, which vary depending both on season and circumstances. These ads were accompanied with social media campaigns.
A holiday ad, addressing women who are overloaded with their "Xmas to do lists" and need more time to prepare their dream Christmas. They still want to look stunning even if last minute preparations leave them with no time to wash and dry their hair. The ad ran in several leading lifestyle magazines in Poland, including InStyle and Elle. Model photo © Church&Dwight
Special edition January ad, targeting women whose New Year's resolution is to go to the gym — but they are just about to give it up, because washing and drying their hair after fitness in the winter takes too much time. Here comes their PLAN B — you guessed it, Batiste Dry Shampoo. Photos: Church&Dwight (model), Adobe Stock
An ad for special wedding issue — Batiste products as a perfect addition to a brand new life, from the wedding hair style to honeymoon (and later in busy but happy life). I wanted to address women experiencing a pivotal moment of their life, as this is the time people usually change brands they are buying.
In 2016, Batiste was a sponsor and an official hairstyle creator during Fashion Week Poland. This, along with ads in media was a part of our campaign introducing new Stylist line and new packaging for dry shampoo line.
Happy 2016! Introducing 2 new shampoos and 6 styling products for 2016
A generic ad with an explanation how to use the product. Model © Church&Dwight
An ad announcing a contest Batiste was running in cooperation with Cosmopolitan magazine. Model © Church&Dwight
