In 2020, I created a poster and the slogan "Trza," meaning "It’s necessary," which became a powerful rallying cry for Polish presidential candidate Rafał Trzaskowski. My poster, although unofficial, went viral and helped to spark widespread enthusiasm across the nation as citizens sought an alternative to the authoritarian rule of the Law and Justice Party (PiS) and its leader, Jarosław Kaczyński. Despite PiS dismantling checks and balances to suppress opposition, the momentum behind Trzaskowski’s late-entry campaign grew rapidly, evoking the energy of Obama’s movement. Within a day, my poster gained traction on social media, and beyond, ranking on first position in Google, symbolizing the hope for political change.
