Billboard campaign ZDĄŻYSZ (You'll make it in time).
The product — Dry Shampoo Batiste — helps to revitalize a dully hair in no time. It is perfect for busy women, who want — or need — to maintain a good look, while often don't have enough time to wash, dry and style their hair. And they often find themselves waiting for their bus, running late... thus the idea of telling them they don't need to sacrifice their good look in order to be in time.
The ads were displayed in carefully picked locations, near busy city centers, main transportation hubs and on the buses/metro trains.
The ads were displayed in carefully picked locations, near busy city centers, main transportation hubs and on the buses/metro trains.
An outdoor campaign "yes, you'll make it on time", based on "yes, you can" global TV/print campaign (2017). Model photos and some graphical elements © Church and Dwight. Background: stock.
An outdoor campaign "You'll be on time" (2015). Model photos © Church and Dwight
Billboard campaign ZDĄŻYSZ
(You'll make it in time)
(You'll make it in time)
Model photo and packshots provided by the brand owner, Church&Dwight
Billboard — Christmas edition (accompanied by ads in lifestyle magazines)
2015-2017
Client: Oceantrade/Batiste Dry Shampoo