Kopia Information design

We didn't just introduce a new dry shampoo brand to the Polish market. We introduced the idea of dry shampoo itself. I had to create solutions to educate both customers and retailers about dry shampoo's benefits.

For young moms

A flyer accompanying dry shampoo samples given away in maternity wards.
The campaign was about helping new moms to look fabulous when they are tired and sleep deprived but the loved ones keep visiting and want to snap and share pictures of these first moments of motherhood. Model photo: Shutterstock

Valentine's Day infographic

I came up with an idea of infographic instead of a traditional ad, because there is many ways to celebrate Valentine's Day. Obviously just one image wouldn't suit everyone's vision. The flowchart helps to determine which Batiste product is the best for the occasion, depending on your celebration style.
The infographic run in the most popular magazines, including Elle and Cosmopolitan. Model photo © Church&Dwight

EVENTS AND PROMOTIONS — FLYERS

A flyer introducing new line of Batiste styling products. The flyer was designed for Fashion Week Poland event, where Batiste was an official hairstyle creator. Model photo: Adobe Stock

A series of small flyers (2014-2016 editions) for promotional events. Model photos © Church&Dwight

INFOGRAPHICS

The main design challenge for these infographics was the charts explaining product's characteristics, where most products falls into few overlapping categories (i. e. scent notes, new, exclusive, unisex) and sometimes an information is either about only one product or all but one. Sometimes it was also about highlighting certain features of Batiste to make them stand out among our competitors.
The front is based on the global "Yes, you can" campaign. Model photos: Adobe Stock, Church&Dwight

You can see more charts in the "Newspaper page design" section.
Check them out

Feel free to email me if you find my work suitable for your needs.

Thank you!

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